Surcouf
2012
Integrated
Integrated campaign
- 4 stage 360° campaign - Won 1st prize at Crans Montana Cyber Festival - Integrated categoryBrief: After being acquired, Surcouf, one of the largest chain of IT stores, wanted to change their whole communication to reflect their new positionning with a big bang launch.Plan: We created a 4 stage campaign over a 6 month period.Stage #1 - To create the buzz online, we worked with a famous and very popular geeky TV presenter, Mouloud Achour. Using virals, we show how difficult it is to get IT and technology knowledge through, in funny day to day situations. As a teaser, we invite users to "Follow The Star" and learn more about it.Stage #2 - Activation campaign with a huge event. We launch another viral telling people something is going to happen in the Paris flagship store, and make a date. It's followed-up by an emailing and direct marketing campaign, telling consumers to come to store that day and get a present. On D-day, a giant meteorite is placed right in front of the doors and crowds of people are queuing-up.Stage#3 - Global print campaign to claim the new and improved Surcouf using several ironic messages.Stage #4 - CRM / loyalty card launch - The Star Passport.
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blablasocial media2012 -
BtoB campaign.
La Poste offers 3 all inclusive services for small and medium-sized companies wanting to do direct marketing to their client. To present those services, we created a film which shows the ease of use through 3 Super Heroes. The idea is simple: they look after you, you have nothing to do.Integrated2011 -
Pitch won for global marketing services account.
EDF’s new DIY & Renovation department, designed to try and re-gain the trust of home-owners who felt negative and skeptical about the market.
We launched an EDF ‘Approved Partners Community’, making heroes out of each Partner by filming a series of heart-warming encounters between them and a Client, making clear that it was a productive and positive experience. The encounters showcased the successful relationship between an Approved Partner and a Client, giving consumers the re-assurance they needed to use EDF services.Integrated2011 -
blablasocial media, facebook app2012 -
Moêt&Chandon 'Be Fabulous' digital campaign.
The idea was to appeal to the sense of elitist indulgent voyeurism of user. He would be able to see different outrageous scenes of a Party. To access it though, he has to prove his «Fabulous» identity by answering a few intimate questions. If he get the answer, he'll become a VIP guest and will enjoy a lot of Fabulous benefits & get entry to every M&C event.Print, Digital experience2011 -
sssTV, Digital campaign2012 -
Pitch for global advertising campaign 2012
'We Collect Behavior'Print2012 -
ATL campaigns 2007 - 2010.
We won and looked after this account for 3 years. I co-managed the creative direction and set up a full team of designers and copywriters. Concept was to revisit old fairy tales and adapt stories to the brand.TV, integrated2011 -
QR codes campaign.
RATP (Paris Transport Authority) started installing QR codes in its bus and tram stops in the Ile-de-France region that enable passengers’ mobile phones to indicate the times that the next two buses or trams will be passing through, in real time. We created and launched a print and digital campaign.
The idea was simple: save your time by knowing exactly when your next bus is coming and use it for yourself.Integrated2011 -
Advertising campaign for Copaxone.
Copaxone is one of the most reliable treatment against multiple scelorosis on a long term period – it has few side effects. This print ads is for doctor who’s going to make a tough decision prescribing a lasting treatment.Print2012 -
'Adaptive lenses' campaign.Integrated2012 -
BtoB Direct marketing campaign.
La Poste (French Postal Service) wanted to send its 5000 business clients a special message to show the diversity and originality of its new services. I created and designed a vinyl record box that explains the benefit of its services with songs. I worked with 4 music bands with different inspirations: Rock, Folk, Hip-Hop, Electro, to illustrate the diversity and mix the brand offers.
Music: Tatianas - Xavier Jamaux - Brigittes - Beat AsaillantPrint, DM2011
