RATP Group
2011
Integrated
QR codes campaign.
RATP (Paris Transport Authority) started installing QR codes in its bus and tram stops in the Ile-de-France region that enable passengers’ mobile phones to indicate the times that the next two buses or trams will be passing through, in real time. We created and launched a print and digital campaign.
The idea was simple: save your time by knowing exactly when your next bus is coming and use it for yourself.
RATP (Paris Transport Authority) started installing QR codes in its bus and tram stops in the Ile-de-France region that enable passengers’ mobile phones to indicate the times that the next two buses or trams will be passing through, in real time. We created and launched a print and digital campaign.
The idea was simple: save your time by knowing exactly when your next bus is coming and use it for yourself.
- QR codes campaign.
Brief: RATP (Paris Transport Authority) started installing QR codes in its bus and tram stops that gave passengers real time information about when the next bus or tram will be arriving.
Idea: take the QR photo and get more valuable time for yourself. 
- Layout below: "He clicked! and thanks to the QR code he had time to propose to his girlfriend."
- Layout below: "She clicked! and thanks to the QR code she had time to run in and buy her gossip magazine."
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blablasocial media2012 -
Integrated campaignIntegrated2012 -
BtoB campaign.
La Poste offers 3 all inclusive services for small and medium-sized companies wanting to do direct marketing to their client. To present those services, we created a film which shows the ease of use through 3 Super Heroes. The idea is simple: they look after you, you have nothing to do.Integrated2011 -
Pitch won for global marketing services account.
EDF’s new DIY & Renovation department, designed to try and re-gain the trust of home-owners who felt negative and skeptical about the market.
We launched an EDF ‘Approved Partners Community’, making heroes out of each Partner by filming a series of heart-warming encounters between them and a Client, making clear that it was a productive and positive experience. The encounters showcased the successful relationship between an Approved Partner and a Client, giving consumers the re-assurance they needed to use EDF services.Integrated2011 -
blablasocial media, facebook app2012 -
Moêt&Chandon 'Be Fabulous' digital campaign.
The idea was to appeal to the sense of elitist indulgent voyeurism of user. He would be able to see different outrageous scenes of a Party. To access it though, he has to prove his «Fabulous» identity by answering a few intimate questions. If he get the answer, he'll become a VIP guest and will enjoy a lot of Fabulous benefits & get entry to every M&C event.Print, Digital experience2011 -
sssTV, Digital campaign2012 -
Pitch for global advertising campaign 2012
'We Collect Behavior'Print2012 -
ATL campaigns 2007 - 2010.
We won and looked after this account for 3 years. I co-managed the creative direction and set up a full team of designers and copywriters. Concept was to revisit old fairy tales and adapt stories to the brand.TV, integrated2011 -
Advertising campaign for Copaxone.
Copaxone is one of the most reliable treatment against multiple scelorosis on a long term period – it has few side effects. This print ads is for doctor who’s going to make a tough decision prescribing a lasting treatment.Print2012 -
'Adaptive lenses' campaign.Integrated2012 -
BtoB Direct marketing campaign.
La Poste (French Postal Service) wanted to send its 5000 business clients a special message to show the diversity and originality of its new services. I created and designed a vinyl record box that explains the benefit of its services with songs. I worked with 4 music bands with different inspirations: Rock, Folk, Hip-Hop, Electro, to illustrate the diversity and mix the brand offers.
Music: Tatianas - Xavier Jamaux - Brigittes - Beat AsaillantPrint, DM2011
