Moët & Chandon
2011
Print, Digital experience
Moêt&Chandon 'Be Fabulous' digital campaign.
The idea was to appeal to the sense of elitist indulgent voyeurism of user. He would be able to see different outrageous scenes of a Party. To access it though, he has to prove his «Fabulous» identity by answering a few intimate questions. If he get the answer, he'll become a VIP guest and will enjoy a lot of Fabulous benefits & get entry to every M&C event.
The idea was to appeal to the sense of elitist indulgent voyeurism of user. He would be able to see different outrageous scenes of a Party. To access it though, he has to prove his «Fabulous» identity by answering a few intimate questions. If he get the answer, he'll become a VIP guest and will enjoy a lot of Fabulous benefits & get entry to every M&C event.
- Pitch for 'BE FABULOUS' campaign.Brief: Moët & Chandon is a very luxury brand. They want to launch a real 360° (private) campaign. The theme isBE FABULOUS, it means be different and you'll deserve to be a member of this exclusive community.Print idea: Diamonds are Champagne, Champagne is diamonds.Digital Idea: Inspired by the movie "Eyes Wide Shut", to appeal to the sense of elitist indulgent voyeurism of the user. Diamonds tease you into a world of exclusive, luxury party scenes. But to get further, you have to prove your fabulousness by answering a few intimate questions. If you get the right answer you'll become a VIP guest and enjoy a lot of Fabulous benefits including entry to Moët & Chandon events.
- Print
- Video presentation on the website
- Website's screenshots
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blablasocial media2012 -
Integrated campaignIntegrated2012 -
BtoB campaign.
La Poste offers 3 all inclusive services for small and medium-sized companies wanting to do direct marketing to their client. To present those services, we created a film which shows the ease of use through 3 Super Heroes. The idea is simple: they look after you, you have nothing to do.Integrated2011 -
Pitch won for global marketing services account.
EDF’s new DIY & Renovation department, designed to try and re-gain the trust of home-owners who felt negative and skeptical about the market.
We launched an EDF ‘Approved Partners Community’, making heroes out of each Partner by filming a series of heart-warming encounters between them and a Client, making clear that it was a productive and positive experience. The encounters showcased the successful relationship between an Approved Partner and a Client, giving consumers the re-assurance they needed to use EDF services.Integrated2011 -
blablasocial media, facebook app2012 -
sssTV, Digital campaign2012 -
Pitch for global advertising campaign 2012
'We Collect Behavior'Print2012 -
ATL campaigns 2007 - 2010.
We won and looked after this account for 3 years. I co-managed the creative direction and set up a full team of designers and copywriters. Concept was to revisit old fairy tales and adapt stories to the brand.TV, integrated2011 -
QR codes campaign.
RATP (Paris Transport Authority) started installing QR codes in its bus and tram stops in the Ile-de-France region that enable passengers’ mobile phones to indicate the times that the next two buses or trams will be passing through, in real time. We created and launched a print and digital campaign.
The idea was simple: save your time by knowing exactly when your next bus is coming and use it for yourself.Integrated2011 -
Advertising campaign for Copaxone.
Copaxone is one of the most reliable treatment against multiple scelorosis on a long term period – it has few side effects. This print ads is for doctor who’s going to make a tough decision prescribing a lasting treatment.Print2012 -
'Adaptive lenses' campaign.Integrated2012 -
BtoB Direct marketing campaign.
La Poste (French Postal Service) wanted to send its 5000 business clients a special message to show the diversity and originality of its new services. I created and designed a vinyl record box that explains the benefit of its services with songs. I worked with 4 music bands with different inspirations: Rock, Folk, Hip-Hop, Electro, to illustrate the diversity and mix the brand offers.
Music: Tatianas - Xavier Jamaux - Brigittes - Beat AsaillantPrint, DM2011
