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We created a unique Facebook app.Art Direction, Graphic Design2013 -
Sky Go Extra Campaign launchArt Direction, Graphic Design2013 -
Brief: Samsung wanted to launch its new, revolutionary 3G connected Galaxy Camera around the world in a big way.
Idea: This camera takes photos for sharing – we recruited 32 of the most influential Instagramers (the world’s most social photographers) and challenged them to prove that their city was the most photogenic in the world.
We used Tumblr (the world’s most creative social network) as the campaign’s photo hub. Visitors to the Tumblr voted for their favourite photos by sharing them on with their friends. The city with most shares wins.Art Direction, Graphic Design2013 -
Jam digital agency new branding.Art Direction, Graphic Design2013 -
Social media platform for books lovers.Creative Direction, Graphic Design2013 -
Iphone app for London Olympic Games 2012.Art Direction, Graphic Design2013 -
Facebook app, taking the user on a visually stunning journey through the evolution of fashion.Art Direction2013 -
Integrated campaignCreative Direction, Graphic Design2012 -
BtoB campaign.
La Poste offers 3 all inclusive services for small and medium-sized companies wanting to do direct marketing to their client. To present those services, we created a film which shows the ease of use through 3 Super Heroes. The idea is simple: they look after you, you have nothing to do.Creative Direction, Graphic Design2011 -
Moêt&Chandon 'Be Fabulous' digital campaign.
The idea was to appeal to the sense of elitist indulgent voyeurism of user. He would be able to see different outrageous scenes of a Party. To access it though, he has to prove his «Fabulous» identity by answering a few intimate questions. If he get the answer, he'll become a VIP guest and will enjoy a lot of Fabulous benefits & get entry to every M&C event.Art Direction2011 -
sssArt Direction, Graphic Design2012 -
ATL campaigns 2007 - 2010.
We won and looked after this account for 3 years. I co-managed the creative direction and set up a full team of designers and copywriters. Concept was to revisit old fairy tales and adapt stories to the brand.Art Direction, Creative Direction2011 -
BtoB Direct marketing campaign.
La Poste (French Postal Service) wanted to send its 5000 business clients a special message to show the diversity and originality of its new services. I created and designed a vinyl record box that explains the benefit of its services with songs. I worked with 4 music bands with different inspirations: Rock, Folk, Hip-Hop, Electro, to illustrate the diversity and mix the brand offers.
Music: Tatianas - Xavier Jamaux - Brigittes - Beat AsaillantCreative Direction, Graphic Design2011 -
I've made a trip to Scotland in March. It's been magic.
Photography2013 -
'Adaptive lenses' campaign.Art Direction, Graphic Design2012 -
Pitch for global advertising campaign Specific Media 2012
'Waste'Art Direction, Graphic Design2012 -
Pitch for global advertising campaign 2012Art Direction, Graphic Design2012 -
blablaArt Direction, Graphic Design2012
© 2013 Fabien Pons - all rights reserved.
